A Bike Changed Everything. Seriously.
For most people, getting to work is an afterthought. You grab your keys, maybe stop for coffee, and show up. For a growing number of workers, though, the gap between having a job and keeping a job comes down to something far simpler — how to get there.
Transportation barriers are one of the most underreported drivers of workforce instability in America. No car. No bus route that works. No money for an Uber at 5 a.m. These are not excuses. They are the daily math that millions of people do before they ever set foot on a job site. And when the numbers do not add up, they call off. And when they call off enough, they lose the job. And the cycle starts over.
At WSI, we see this play out in real time. A reliable associate goes dark. A client calls frustrated. The reason, more often than people expect, traces back to a busted transmission, a cancelled ride, or a bus that does not run that early.
So when our Senior Account Manager Ben Heyn met Upcycle Bikes Executive Director Rick Armbruster at a Resource Fair at Aquinas College in Grand Rapids, he did not just shake hands and move on. He saw a solution.
Upcycle Bikes is a Grand Rapids-based nonprofit that takes donated bicycles, refurbishes them, and distributes them free of charge to adults facing financial hardship. The numbers behind their work are striking — 87% of recipients come from households earning less than $35,000 annually, and 83% use that bike as their primary transportation for basic daily needs. In 2025 alone, they placed 1,214 bikes through a network of 44 distribution partners, backed by more than 3,100 volunteer hours.
These are not recreational riders. These are people getting to dialysis appointments, grocery runs, and yes — jobs.
Ben spent the better part of several months building a formal partnership between WSI Grand Rapids and Upcycle Bikes. The result is straightforward and powerful. When a WSI associate misses a shift due to a transportation issue, we now assess the situation and, where it makes sense, offer them a free refurbished bike — complete with a helmet, lights, and a lock.
That is not a perk. That is infrastructure.
Your job.
Both secured.
The cost of turnover to employers is well documented. Recruiting, onboarding, lost productivity — it adds up fast. If a bike worth a few hundred dollars keeps a solid worker employed and a client’s line staffed, that math is not complicated.
What Ben built reflects something we believe at WSI — that being a workforce partner means more than filling orders. It means understanding the real barriers people face and doing something about them when you can. Upcycle Bikes is doing extraordinary work in the Grand Rapids community, and we are glad to be part of extending that reach.
Transportation should not be the reason someone loses their shot. Now, for some WSI associates in Grand Rapids, it will not be.
To learn more about Upcycle Bikes, visit upcyclebikes.org
