Cracker Barrel isn’t often in the headlines. For decades the chain has been a dependable highway stop for biscuits, rocking chairs, and nostalgia. That quiet brand stability shattered in August when the company unveiled a new minimalist logo, stripping away its signature image of an old man leaning on a barrel. The intent was clear. Executives wanted to modernize a brand often tagged as outdated and broaden its appeal to younger diners. The result was anything but.