wsi staffing blog - blue ocean / red ocean

In 2005, Professors W. Chan Kim and Renee Mauborgne launched a revelation in business strategy by encouraging companies to evacuate shark infested waters.

Sharks? In Michigan? Well – the proverbial shark. Essentially, they are suggesting that companies are better off searching for ways to gain “uncontested market space” (referred to Blue Oceans) instead of competing with similar companies (sharks) and struggling to survive (the Red Oceans).

In staffing and recruiting, the pool of unemployed folks is getting redder and redder by the day. These waters are full of the same group of people day in and day out who are checking job boards for the next best thing. Likewise, they’re also full of competitors who are fishing for the same candidates. And while job boards can be a good resource, it shouldn’t be your company’s only strategy when recruiting, as the net you’re casting only goes so far when trying to catch new applicants.

Perhaps you’re saying “Christy, this makes total sense to me. But how do I get to the Blue Ocean waters?” Simply put, you’re going to need a bigger net. And WSI Recruitment & Staffing can help! WSI can help you make the competition  irrelevant by finding associates who are ideal for YOUR workplace and taking your story to them, rather than crossing our fingers and hoping they stumble upon your company’s job post among a sea of hundreds.

Job seekers today have changed how they search for employment. If you don’t make the necessary adjustments to meet them where they are, you are always going to be treading in red, shark-infested water.