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wsi staffing blog - blue ocean / red ocean

Jump In, the (Blue) Water is Fine!

In 2005, Professors W. Chan Kim and Renee Mauborgne launched a revelation in business strategy by encouraging companies to evacuate shark infested waters.

Sharks? In Michigan? Well – the proverbial shark. Essentially, they are suggesting that companies are better off searching for ways to gain “uncontested market space” (referred to Blue Oceans) instead of competing with similar companies (sharks) and struggling to survive (the Red Oceans).

In staffing and recruiting, the pool of unemployed folks is getting redder and redder by the day. These waters are full of the same group of people day in and day out who are checking job boards for the next best thing. Likewise, they’re also full of competitors who are fishing for the same candidates. And while job boards can be a good resource, it shouldn’t be your company’s only strategy when recruiting, as the net you’re casting only goes so far when trying to catch new applicants.

Perhaps you’re saying “Christy, this makes total sense to me. But how do I get to the Blue Ocean waters?” Simply put, you’re going to need a bigger net. And WSI Recruitment & Staffing can help! WSI can help you make the competition  irrelevant by finding associates who are ideal for YOUR workplace and taking your story to them, rather than crossing our fingers and hoping they stumble upon your company’s job post among a sea of hundreds.

Job seekers today have changed how they search for employment. If you don’t make the necessary adjustments to meet them where they are, you are always going to be treading in red, shark-infested water.

Christy Keizer | WSI Staffing, Talent

Christy Keizer

Director of Business Development

It’s not what we do that differentiates us from other staffing firms, it’s how we do it. We believe marketing and recruiting go hand in hand and look forward to showing you how we can make our competitive advantage your competitive advantage. Let’s connect!

Steve Beebe | Vice President | WSI Staffing, Talent

Steve Beebe

Vice President
Business Development Chief

Kalamazoo, MI
Battle Creek, MI
Sturgis, MI
Tipton, IN

Christy Keizer | WSI Staffing, Talent

Christy Keizer


Grand Rapids, MI
Holland, MI

Heaven Reinert


Metro Detroit, MI