“That’s What The Money Is For!” – Except it’s not.

Paychecks matter, but true employee appreciation goes beyond money. This Employee Appreciation Day, show your team they’re valued every day.

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ChatGPT for Resumes: A Good Idea or a Big Mistake?

A 16:9 aspect ratio office scene focusing on a simple wastebasket filled with crumpled pieces of paper. The papers are resumes, visibly showing text and formatting typical of resumes, indicating they are from people. The scene should clearly convey the concept of resumes being discarded

All right, let’s address the elephant in the room: using AI to write resumes is so 2024. Don’t get me wrong—2024 was a fine year. But now that we’re all about fifteen tech leaps past that moment in history, it’s time to leave those AI-generated resumes where they belong: in a digital dustbin next to your old Candy Crush invites. Let’s talk about what’s next, shall we?

The AI Resume: Yesterday’s News
Sure, ChatGPT can churn out something passable that sounds like it was written by a particularly polite robot. But that’s precisely the problem—recruiters are way too savvy. They know generic filler phrases when they see them. And if your resume’s pitch-perfect paragraphs don’t match your actual personality or your actual LinkedIn (yes, they will check), you’re asking for some major side-eye.

Think about it this way: if you’re in a job interview and all your answers sound suspiciously identical to your pre-fab bullet points, the jig is up. That’s like telling your best friend you’re allergic to cats while hugging Mr. Whiskers. It’s not a great look.

What’s Cutting Edge Right Now? Personality
Why is that so important? Well, put yourself in the shoes of a hiring manager. They’re seeing a surge in “just slightly too polished” resumes. Everyone’s using the same synonyms: “adept,” “passionate,” “results-driven.” (Side note: I once described myself as “unpassionate” in a cover letter by mistake. At least that was memorable.) Bottom line: personal quirks—and genuine achievements—matter more than ever.

a 16:9 office desk scene with a single, glowing golden resume in the foreground. On the resume, show text reading: "JOHN DOE 181 EasyBreezy john@mail.com
Using AI the right way while putting your personality into it will give you the Golden Resume.
If you’re looking to harness AI for your job search, let us give you the official green light on a few strategic uses:

Grammar & Tone Checks
Ask your AI overlord to nudge your writing style from “long-winded professor” to “concise professional.” It’s a neat little trick when you’re too close to your own text to spot the run-ons.
Keyword Hunting
AI can help you identify those magic words that make recruiters go, “Oh, this person knows our industry lingo.” Just don’t go overboard and jam them in 17 times. That’s called “keyword stuffing,” and it’s about as subtle as a neon fanny pack.
Social Profile Synergy
No more “Was that the same job?” moments. You can have AI comb through your LinkedIn (or whichever platform you deem worthy) and ensure your resume and your profile echo the same melody. Pro tip: Let them sound like you, not like a seventh-grade grammar textbook.

What Not To Do with AI

Now, let’s talk about the landmines:

Fabrication: If your bullet points suddenly include leadership of a “global strategic initiative,” but you mostly helped Randy in marketing set up a meeting or two, the truth will come out. Lying is bad. Hallucinations? Also bad.
Spamming Out 37 Resume Versions: Hiring managers no longer want to see an entirely new “custom” resume for each job; if it diverges too far from your LinkedIn, alarm bells go off. One resume to rule them all, folks.
Replacing All Creativity: AI can’t speak to your genuine passion, your jokes, or that slightly awkward but charming sense of humor. It’s the flourish on top of your cake, not the cake itself.

So… Is the Resume Itself Doomed?
In a word? Possibly. The most futuristic among us (I see you out there) are already pointing to a horizon filled with asynchronous video interviews, personal brand portfolios, and digital footprints that speak louder than any once-cherished PDF. Video resumes, for example, let companies see the real you—your personality, your quick wit, your passion that no AI can replicate. Word on the street is that recruiters are getting really into these. It’s a chance to show them who you are in three dimensions, rather than some bullet points thrown together by the ChatGPT gods.

Embracing the Next Frontier
Ultimately, if you’re reading this and thinking, “Am I behind because I’m still relying on AI to do all the talking for me?”—fear not. It’s never too late to evolve. Use AI as a handy tool, not an entire operating system. Infuse your own voice, create a single cohesive resume that lines up with what’s on your LinkedIn, and be ready to pivot into a future of creative ways to present yourself. Or, you know, keep using your chatbots and rolling the dice. I’m sure that’ll be fine.

But if you really want to stay ahead of the AI curve—and maybe even keep hiring managers awake during the screening process—start thinking beyond the resume. Because, in the words of absolutely no one famous: GPT-based resumes are so 2024, and we’ve all got bigger things to do with our future.

Opening Doors for All: Honoring MLK’s Enduring Dream

A vibrant, abstract watercolor portrait of Dr. Martin Luther King Jr. standing at the forefront, rendered in flowing, soft brushstrokes. Behind him, a diverse group of followers is suggested through overlapping silhouettes and translucent hues. Gentle blues, purples, and warm earth tones dominate the composition, blending together in an ethereal wash that conveys unity, hope, and forward momentum. Light breaks through in soft bursts, symbolizing inspiration and the enduring spirit of Dr. King’s message.

As we approach Martin Luther King Jr. Day, we pause to reflect on the life and legacy of a leader who changed the course of American history through his unwavering commitment to equality, justice, and compassion. Dr. King’s dream—rooted in the belief that every person deserves dignity and opportunity—continues to inspire us, especially in the work we do at WSI.

Dr. King once said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’” Today, we can proudly answer that question by highlighting how our core mission of connecting people to meaningful work aligns with his vision. Through our staffing efforts, we open the doors of opportunity for individuals from all walks of life, including those who have faced past challenges such as felony convictions. We are committed to extending second chances to those who need them most, because we believe in the transformative power of work and in the potential that exists within every individual.

Why This Matters:

  • Championing Inclusivity: Dr. King advocated for the dismantling of barriers that keep people from realizing their full potential. At WSI, our DEI initiatives strive to make the workplace a welcoming and empowering space for everyone.
  • Extending Second Chances: We believe that the path to redemption and growth starts with opportunity. By offering job placements to those who have encountered roadblocks in the past, we honor Dr. King’s message of hope and share in his vision of a more just society.
  • Fostering Community: Every new hire, every successful placement, and every career journey begun or reignited through WSI symbolizes our commitment to building stronger communities. We recognize that when individuals thrive, families and neighborhoods thrive as well.
A luminous, dreamlike watercolor scene of Dr. Martin Luther King Jr. speaking passionately at a podium, surrounded by a blurred yet diverse crowd. Gentle pastel washes of lilac, turquoise, and soft gold flow together, creating an ethereal backdrop. Subtle light beams radiate from behind Dr. King, emphasizing the collective hope and unity his message inspires. The overall mood is one of reverence, aspiration, and shared purpose in pursuit of equality.

A Continued Commitment to Dr. King’s Legacy
Just as Dr. King’s work sparked a movement that transcended his era, our dedication to providing equal opportunities transcends our day-to-day operations. On this day of remembrance, we reaffirm our promise to uphold the values of fairness, respect, and compassion—values that guide our actions not only today but every day.

As we honor Dr. King this Monday, let us celebrate the power of possibility and rededicate ourselves to building a society where everyone has a chance to succeed. May his words and deeds continue to illuminate our path forward, reminding us that “Injustice anywhere is a threat to justice everywhere.”

Together, let us turn our gratitude for Dr. King’s sacrifices into meaningful efforts that broaden opportunities and uplift those who deserve a second chance. Thank you for being part of WSI’s mission to transform lives and promote an environment where every person’s potential can flourish.

Happy Martin Luther King Jr. Day.

New for 2025: Michigan Sick Time Act

Sick female engineer in uniform sitting against huge white sack in workshop

Michigan’s Earned Sick Time Act mandates paid sick leave for nearly all employees. Employers, prepare now or risk costly non-compliance.

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Struggling to Find Skilled Workers in Michigan? Here’s How to Fix It:

16-x-9-image-of-a-factory-in-an-outdoor-setting-with-nothing-but-empty-fields-and money is raining down on the factory

In Michigan’s manufacturing world, one thing is clear: skilled workers are the lifeblood of the industry. Yet, businesses across the state are struggling to find talent that matches their needs. Enter the Going PRO Talent Fund—a program designed to help employers not just survive, but thrive, by filling these skill gaps with purpose and precision.

The Skills Gap Crisis
Michigan is poised to see over 520,000 jobs in the professional trades by 2030, yet the talent pool isn’t keeping pace. Many businesses are forced to navigate this ever-widening gap, leaving their productivity and innovation in limbo. Employers need workers who can hit the ground running, equipped with industry-recognized credentials and in-demand skills.

And while the hunt for skilled talent can feel like chasing a unicorn, the Going PRO Talent Fund offers a lifeline.

What is the Going PRO Talent Fund?
Since 2014, the Going PRO Talent Fund has been the state’s secret weapon for workforce development. By connecting businesses with funding to train employees, the program addresses both immediate and long-term needs.

For 2025, the program awarded $42.7 million to nearly 700 businesses, impacting over 22,000 workers statewide.
Training includes classroom instruction, on-the-job training, and registered apprenticeship programs—all leading to transferable, industry-recognized credentials. This isn’t just about filling vacancies; it’s about future-proofing your workforce. The program helps employers upskill current employees, reskill workers for new roles, and onboard new hires effectively.

Why Businesses Should Care
Michigan businesses can no longer afford to view workforce development as optional. The reality is simple: without skilled workers, there’s no innovation, no growth, and no competitive edge. The Going PRO Talent Fund is designed to bridge this gap by:

Reducing Costs: With the average training cost per employee at $1,412, this program makes upskilling affordable.
Tailored Solutions: Employers define their training needs and work with local Michigan Works! Agencies to develop strategic plans.

Sustainability: Training leads to industry-recognized credentials, ensuring employees remain valuable long-term assets.
Success Stories Across Michigan

From Detroit manufacturers to small businesses in rural areas, employers are seeing real results. Dana Williams, CEO of Detroit Employment Solutions Corporation, puts it best:

“The Going PRO Talent Fund transforms opportunities into success stories for both Michigan workers and businesses.”

Take the example of a manufacturing firm struggling to integrate advanced automation systems. With Going PRO funding, they trained their existing workforce, ensuring smooth operations and reducing reliance on external specialists.

How to Apply for 2025 Grants
Want in? You’re not alone. The Going PRO Talent Fund’s next application window opens in Spring 2025, so now’s the time to start preparing.

Here’s how:
•Identify Needs: Work with your team to pinpoint skill gaps and training priorities.
•Partner with Michigan Works!: These agencies help craft training strategies and ensure your application hits all the right notes.
•Submit Your Application: Watch for updates at Michigan.gov/TalentFund and make sure to meet all deadlines.

A Long-Term Vision
The Going PRO Talent Fund isn’t just a short-term fix—it’s an investment in Michigan’s future. By empowering businesses to build their workforce, the program ensures long-term economic growth and stability for all.

In a state where manufacturing drives progress, programs like Going PRO offer hope, strategy, and opportunity. Whether you’re struggling to find skilled workers or simply want to stay ahead, this fund can help you turn workforce challenges into competitive advantages.

So, what are you waiting for? Let’s make “skilled worker shortage” a phrase of the past.

Michigan’s $325 Million Semiconductor Boost: Implications for Manufacturers

illustration of micro robots building a semi conductor chip

Michigan’s $325M investment in semiconductor manufacturing is set to create jobs, boost supply chains, and position the state as an industry leader.

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Michigan Manufacturing Week Targets Youth To Fill Skills Gap

factory at night with a silhouette of Michigan and the words Michigan Manufacturing Week

Michigan Manufacturing Week, celebrated from October 4th to 11th, underscores the state’s deep-rooted commitment to manufacturing and its evolving future. Home to more than 600,000 manufacturing workers and over 12,000 companies, Michigan plays a critical role in the nation’s manufacturing landscape. This week’s events focus on showcasing modern manufacturing opportunities and dispelling outdated perceptions of the industry as “dirty” or “low-skill” work. The goal is to inspire young people, emphasizing that skilled trades offer a valuable alternative to traditional college pathways, especially for those looking to avoid student debt while entering high-paying careers

A significant aspect of Manufacturing Week is the exposure of students to hands-on experiences in local manufacturing facilities. For instance, the 10th Annual Wayne County Manufacturing Day featured over 1,500 students who participated in facility tours and hands-on demonstrations, giving them a glimpse of advanced technologies like robotics and automation. (SEMCA Michigan Works!). 

 

Governor Gretchen Whitmer supports these initiatives by emphasizing the state’s strategy to retain talent and fill the growing demand for skilled workers. New legislation signed during Manufacturing Week furthers these goals by boosting workforce development efforts and creating investment-ready sites across the state. A $1 billion economic development package aims to make Michigan more attractive for large-scale manufacturing projects, leading to job creation and economic growth across multiple sectors State of Michigan | Michigan.gov Michigan MEDC

 

With an expected 8% increase in manufacturing jobs over the next decade, programs like the Going PRO Talent Fund and Registered Apprenticeships are being utilized to bridge the skills gap. These initiatives provide young people with training and apprenticeship opportunities that lead directly into high-demand careers. By equipping students with practical skills and connecting them to high-paying job opportunities, Michigan aims to ensure that its residents do not need to leave the state to find sustainable careers.

 

apprentice female works with older male on factory floor.

Additionally, Michigan’s push toward advanced sectors such as electric vehicles (EVs) and clean energy aligns with the state’s commitment to creating future-ready jobs. Investments in clean energy have already resulted in over 127,000 jobs, with projections indicating the potential for 41,000 more by 2040 as the state continues to expand in EV production and renewable energy. The emphasis on green manufacturing not only prepares the workforce for future technological demands but also contributes to sustainable economic growth and environmental responsibility(Michigan MEDC).

Governor Whitmer’s legislative actions also complement this growth by supporting various economic and social programs. For instance, bills signed recently include measures to improve funding for training programs, enhance protections for workers, and expand healthcare access in rural areas. These actions contribute to a holistic approach to workforce development, addressing both job training and the wellbeing of workers to ensure a resilient and thriving manufacturing sector(State of Michigan | Michigan.gov

Manufacturing Week is not just a celebration of Michigan’s industrial history but a forward-looking effort to engage the next generation in building the state’s future. By opening doors for young people to explore skilled trades and modern manufacturing technologies, Michigan is positioning itself to remain a leader in innovation and economic opportunity. The week’s events and recent legislative actions together reflect a comprehensive strategy to cultivate a skilled workforce, retain talent, and secure Michigan’s place as a manufacturing powerhouse for years to come(SEMCA Michigan Works!)(State of Michigan | Michigan.gov).

Through these concerted efforts, the state demonstrates that manufacturing is more than machinery; it’s about creativity, problem-solving, and the promise of sustainable, high-paying careers. Michigan Manufacturing Week serves as a pivotal opportunity to introduce youth to these career paths, encouraging them to envision a future in which they contribute to building not only products but also the economy and communities that thrive around them(State of Michigan | Michigan.gov).

Can a President Really Grow Manufacturing?

clean energy symbols like electric cars and windmills on the blue side under the donkey, and a pickup truck with oil rigs on the red side under the elephant. This should further highlight the contrast in political ideologies, while keeping the manufacturing center unaffected by the chaos.

As the upcoming election draws near, the revitalization of American manufacturing has once again become a central theme in political discourse. Presidential candidates are making ambitious promises to bring back factory jobs and strengthen the industry. However, for manufacturing professionals in Michigan—a state with a rich industrial heritage—the pressing question is: How much can a president truly influence the revival of manufacturing, and what local opportunities are shaping the industry’s future? This recent New York Times article asked that question. In this blog, we examine how the election could affect jobs here in Michigan. 

Political Proposals vs. Economic Realities

Former President Donald J. Trump proposes imposing hefty tariffs on nearly all imports to encourage foreign companies to produce goods in the United States. Vice President Kamala Harris, meanwhile, advocates for tax credits and expanded apprenticeships to bolster factory towns and invest in advanced technologies. While these proposals make for compelling campaign narratives, historical evidence suggests that no president can single-handedly dictate the growth of specific industries.

Economic forces such as global market trends, technological advancements, and exchange rates often have a more significant impact on manufacturing. While federal policies can provide incentives and create a favorable environment, the real drivers of manufacturing growth are often found at the state and local levels.

Sun Belt States: The Rise of Business-Friendly Environments

In recent years, manufacturing jobs have been migrating toward the Sun Belt states—such as Texas, Florida, and those in the Southeast—known for their business-friendly climates. These states offer lower taxes, fewer regulations, reliable access to power, and a growing workforce attracted by a lower cost of living and favorable weather.

Nevada, for example, has seen its manufacturing job base grow by more than 13% from early 2020 to March 2023. The state has actively worked to diversify its economy beyond hospitality and entertainment, offering incentives and a welcoming atmosphere for manufacturers. Companies like Alliance North America (ANA) have relocated there, attracted by lower operational costs and a supportive business environment.

“Instead of companies choosing the right location based on all of their other requirements and the presumption that the workers are going to come to them, companies are starting from the presumption of, where are the people moving to?” said Didi Caldwell, president and CEO of Global Location Strategies.

Michigan’s Manufacturing Landscape: Leveraging Local Opportunities

Michigan offers a variety of subsidies and incentives designed to lure businesses and encourage expansion:

  • Michigan Business Development Program (MBDP): Provides grants, loans, and other economic assistance to businesses that create qualified new jobs and make new investments in Michigan.

  • Industrial Property Tax Abatement (PA 198): Offers property tax incentives to manufacturers looking to renovate or expand facilities, reducing costs associated with property improvements.

  • Michigan New Jobs Training Program (MNJTP): Assists employers in training workers for new positions by providing flexible funding to meet the demand for skilled labor.

  • Michigan Reconnect Program: Aims to help adults over the age of 25 earn a tuition-free associate degree or skilled trade certificate. This program enhances the workforce by providing manufacturers with a pool of skilled workers trained in advanced manufacturing techniques.

  • Good Jobs for Michigan Program: Provides incentives for businesses that create a significant number of high-paying jobs, aiming to boost the state’s economy and employment rates.

These programs underscore Michigan’s commitment to fostering a business-friendly environment, reducing operational costs, and supporting workforce development—a critical factor for manufacturers considering relocation or expansion.

Candidates Kamala Harris and Donald Trump have different ideas how to grow manufacturing in the USA.

Case Study: Michigan’s Attractiveness to Manufacturers

Several companies have taken advantage of Michigan’s incentives to grow their operations:

Ford Motor Company’s Electric Vehicle Investment: Ford has announced significant investments in Michigan to expand electric vehicle production, leveraging state incentives to modernize facilities and retrain workers.

LG Energy Solution’s Battery Plant Expansion: In Holland, Michigan, LG Energy Solution is expanding its battery manufacturing plant, supported by state grants and tax incentives aimed at boosting the clean energy sector.

These developments highlight Michigan’s strategic focus on not only preserving its manufacturing legacy but also pivoting towards emerging industries like electric vehicles and renewable energy technologies.

Balancing Local Advantages with National Trends

While the Sun Belt states offer attractive environments for manufacturers, Michigan’s unique combination of incentives, skilled workforce, and infrastructure continues to make it a compelling choice for manufacturing professionals.

Manufacturers in Michigan benefit from:

Skilled Workforce: Michigan boasts a rich pool of skilled labor, thanks to its strong educational institutions and programs like the Michigan Reconnect, which enhances workforce skills by providing tuition-free pathways for adults seeking degrees or certificates in high-demand fields.

Infrastructure and Logistics: The state’s robust transportation network—including major highways, railroads, and ports—facilitates efficient distribution and supply chain operations.

Community and Government Support: Local governments often work closely with businesses to streamline permitting processes and provide assistance, enhancing the ease of doing business.

Cautious Optimism Amid Uncertainty

Despite the positive local factors, the manufacturing industry remains cautious due to broader economic uncertainties and the impending election. Companies are mindful that the outcome could influence taxes, trade policies, and regulations.

“We’re a couple of months away from a huge decision point—who controls Congress and the White House,” said Timothy Fiore, manufacturing business committee chair at the Institute for Supply Management. “I think we’re kind of stuck here until the end of the year.”

Seizing Opportunities in Michigan While Recognizing National Trends

For manufacturing professionals in Michigan, the path to revitalization lies in leveraging state-specific incentives and opportunities while staying aware of national trends like the growth in Sun Belt states. While federal policies and political promises can influence the broader landscape, it’s the tangible, local actions that create a conducive environment for growth.

Michigan’s commitment to supporting manufacturing through various incentives, workforce development programs like Michigan Reconnect, and a business-friendly climate positions it as fertile ground for industry expansion. As the election nears, industry stakeholders should focus on these local advantages, ensuring they are well-positioned to capitalize on the opportunities ahead, regardless of political outcomes.

WSI Wins ‘Best Mobile Experience’ at Staffing Hub Awards

WSI Wins ‘Best Mobile Experience’ in Staffing Hub’s Inaugural Staffing Agency Website Awards

WSI’s mobile site recognized for fast load times, optimized layout, and user-friendly navigation in the staffing industry’s premier benchmarking report

Kalamazoo, MI — [9/20/2024] — WSI, a leader in staffing and workforce solutions, is proud to announce its recognition as the winner of Best Mobile Experience in Staffing Hub’s inaugural Staffing Agency Website Awards. This award highlights WSI’s commitment to providing a top-tier digital experience for its clients and job seekers alike, placing the company among the best in the staffing industry.

The award comes after a rigorous evaluation of the industry’s top-performing websites, with WSI’s mobile site standing out for several key performance metrics:

  • Fast Load Times: WSI’s mobile site ensures that users can access the information they need quickly, reducing delays and optimizing performance. According to Staffing Hub, the average load time for WSI’s mobile site is 30% faster than industry benchmarks.
  • Optimized Mobile Layout: Designed with a mobile-first approach, WSI’s site automatically adjusts to provide an intuitive experience across all devices, improving candidate engagement and satisfaction.
  • User-Friendly Navigation: The mobile platform enables job seekers and clients to seamlessly explore opportunities and services, with simplified menus and clearly organized content that helps users find what they need without frustration.

In addition to winning Best Mobile Experience, WSI’s website was highlighted in Staffing Hub’s 2024 Staffing Agency Website Benchmarking Report (page 35), which praised the company for its cutting-edge digital presence. With a focus on user experience, the site’s mobile design plays a crucial role in improving application conversion rates and providing a competitive edge in the fast-paced staffing industry.

“We’re honored to be recognized for the mobile experience we’ve created,” said Steve Beebe, Chief Operations Officer. “Our goal has always been to make it easier for candidates and clients to connect with WSI through a platform that’s not only fast and efficient but also incredibly user-friendly. This award is a reflection of our ongoing commitment to digital marketing, technological innovation and excellence in service.”

WSI continues to prioritize digital enhancements, regularly updating and refining its website to meet the evolving needs of users in today’s mobile-driven world. This latest recognition strengthens WSI’s position as a leader in both the staffing and digital marketing spaces.

For more information, please visit www.wsitalent.com or contact Marketing Manager, Bill Fahl, at bfahl@wsitalent.com.

About WSI
WSI is a premier staffing and workforce solutions provider, committed to connecting top talent with leading companies across industries. With a focus on innovation and client success, WSI delivers a personalized approach to staffing, using advanced digital tools to enhance the job search experience.

About Staffing Hub
Staffing Hub is a leading resource for staffing and recruitment industry insights, providing businesses with research, reports, and data-driven strategies for growth.

More Than Batteries Draining: Michigan’s EV Dream Collides With Reality

an electric truck rolls off the line. it is silver surrounded by auto worker robots

Ford Motor Company’s ambitious plans for the BlueOval Battery Park in Marshall, Michigan, signal a pivotal moment in the state’s role in the electric vehicle (EV) revolution. Despite a scaled-back scope, the project is set to begin producing lithium iron phosphate (LFP) batteries by 2026, with an impressive annual capacity goal of 20 gigawatt-hours. These batteries are expected to power Ford’s EV trucks, mid-sized pickups, and commercial vans, playing a critical role in Ford’s strategy to reduce EV costs by lessening reliance on rare minerals.

Additionally, Ford’s Marshall battery production will prioritize replacing Chinese-made CATL LFP batteries currently used in the standard-range Mach-E. These batteries will likely also be used in the Lightning, e-Transit, and other mid-sized vehicles. Furthermore, Ford is working with LG to source batteries from its plant in Holland, Michigan, which is expanding to supply the Mach-E and e-Transit. This shift to Michigan-based battery production is expected to begin in 2025, making these vehicles eligible for Inflation Reduction Act (IRA) tax credits.

However, Ford’s journey into the EV market has faced bumps along the road. Recently, the company announced a shift by canceling plans for a three-row electric SUV and delaying the release of a new electric F-150 pickup. This decision aligns with a broader cost-cutting initiative in response to slower consumer adoption of EVs. Instead, Ford is focusing on mid-sized pickups and commercial vans, segments where it has traditionally excelled. Additionally, Ford is increasing its investment in hybrid vehicles, which blend electric motors with gasoline engines to offer a more cost-effective transition from traditional combustion engines.

The Marshall plant is expected to create over 1,700 jobs, providing a substantial boost to Michigan’s economy. The facility, spanning 1.8 million square feet, is about 20% complete. While the project has scaled down from its initial projections, the adjustment reflects the broader uncertainties in the EV market. Still, Ford’s commitment remains strong, as seen in their environmental investments. The company has dedicated 245 acres along the Kalamazoo River for conservation and is investing in advanced stormwater and air quality technologies.

Meanwhile, Toyota is taking a more cautious approach to Michigan’s EV scene by focusing on its expertise in hybrid technology. The company is building a $50 million battery lab iat its North American R&D headquarters in York Township, Mich. to evaluate batteries for electric and electrified vehicles in North America. This methodical expansion contrasts with Ford’s aggressive push into full electrification. Toyota’s strategy, backed by over 23 million global sales of electrified vehicles, demonstrates that there are multiple paths to automotive innovation.

As Ford and Toyota tackle the challenges of shifting from traditional engines to electric ones, Michigan is emerging as a hub for this change. Both companies’ projects reflect not only investments in the state’s economy but also commitments to sustainability and automotive innovation.

On another front, Michigan’s battery manufacturing landscape is stirring up debate. The proposed Gotion battery plant near Grand Rapids has raised concerns about foreign investment and national security. The $2.36 billion project, slated for Green Township, has drawn criticism due to its ties to China. Political figures, including GOP Vice Presidential nominee J.D. Vance, have argued that the plant’s connection to the Chinese Communist Party threatens U.S. security. The plant is expected to create 2,350 jobs, but its long-term impact has sparked fierce debate.

The Gotion plant has also raised environmental concerns, with critics pointing to the potential use of hazardous chemicals and high water consumption, which could risk local waterways. This opposition has turned Green Township into a “political battleground,” highlighting the complex challenges Michigan faces in balancing economic development, environmental sustainability, and geopolitical tensions.

Ford’s Marshall cell plant is expected to produce lower-cost LFP cells by 2026, likely replacing Chinese-made batteries in its standard-range Mach-E models. Additionally, Ford’s partnership with LG aims to shift battery production to Michigan, making future vehicles eligible for tax credits under the Inflation Reduction Act (IRA).

Michigan stands at the crossroads of innovation, as its automotive giants push the boundaries of electric mobility while navigating a rapidly changing global landscape.